MISHA ENTERPRISES

To Whom It May Concern,

I am writing to offer my strongest recommendation for Misha McGinley, an exceptionally skilled Medspa consultant whose decades of experience as a licensed Esthetician, Laser and Energy Device Operator, medical-grade skincare corporate trainer, and business efficiency strategist have made an immediate and profound impact on our practice.

I serve as the Business Director for Aspen Aesthetics + Wellness, a medical aesthetics and wellness clinic in Colorado Springs, Colorado. We opened in June 2022 and completed a major expansion in September 2024, growing to over $1M per year in gross revenue. At the beginning of this month, we faced an unexpected setback: our experienced medical esthetician, originally trusted to build out our esthetic and energy-based services, had to be removed from the practice. The esthetician service line had been significantly underperforming its revenue projections during the first-year post-expansion, and we needed immediate, expert guidance.

We brought in Misha to consult, and in just two weeks, she delivered transformational results.

While assisting in coverage of previously scheduled clients, Misha quickly assessed our operations, identified critical inefficiencies, and presented actionable, high-impact solutions. She began mentoring and training a newly licensed esthetician on our team, rapidly elevating her confidence, skillset, and productivity. Misha identified high-ROI, nationally recognized services such as HydraFacial and SkinPen Microneedling that were dramatically underutilized. She retrained and certified our new esthetician in these services, taught full equipment care and maintenance, and implemented proper consumables inventory management.

Misha also identified major scheduling inefficiencies, many esthetician appointments were booked 30%–70% longer than necessary, artificially reducing our daily service capacity. She corrected this immediately. Additionally, she recognized that our HydraFacial offering lacked the industry-standard tiered pricing structure, and that our online scheduling platform was not optimized, preventing clients from booking routine, non-consult services independently. Both issues were resolved under her guidance.

She further addressed gaps in charting for both esthetician and energy-device procedures, standardizing documentation and training our new provider in best practices to ensure consistent, high-quality client care.

Beyond service delivery, Misha proactively reviewed our business processes, including interviewing our marketing consultant. She uncovered significant weaknesses in our marketing approach, ultimately leading us to terminate the consultant and work directly with our digital marketing agency—resulting in a fully mapped annual medspa marketing plan grounded in data and industry standards.

The results from her two-week engagement were extraordinary:

- A front-desk team newly trained in skincare retail, client interaction, and upselling.
- A newly licensed esthetician who is now certified in laser hair removal, all three tiers of HydraFacial (plus upsell add-ons), and newly confident in key services, receiving more hands-on training in two weeks than in the previous four months combined.
- A revamped online scheduling system enabling immediate booking of non-consult services.
- A corrected marketing strategy and a new year-long medspa marketing plan.
- Revenue stability at a time when we anticipated a 40% loss from losing our primary esthetic provider.
- In just nine working days, Misha independently produced the full projected esthetic revenue—while simultaneously training staff and correcting systems.
- We are now on track for our highest-grossing month to date, with projected esthetic service growth of 20% per month (~$25K increase).
- She also initiated pre-selling for our newly purchased CO₂ laser; before staff have even been certified, she has already secured revenue equal to 15% of the device’s purchase price.

Misha is direct, efficient, deeply knowledgeable, and relentlessly results-driven. Her ability to diagnose operational issues, overhaul systems, train staff, increase revenue, and restore confidence in service delivery, all within two weeks, is nothing short of exceptional.

I recommend her without reservation for any organization seeking to improve performance, increase revenue, streamline operations, or elevate the quality and consistency of esthetic or energy-based services. Misha delivers measurable results at a pace and scale that are exceedingly rare in this industry.

If you require additional information, I would be happy to provide it.

Sincerely,
Scott McKay
Aspen Aesthetics + Wellness

— Current Client